Have you ever made a mistake as a small business owner? Who hasn’t?

However, you as an small owner should keep in mind that one small issue can lead to the failure of your business. The most common mistake we all have made is that we waste our time and money to acquire new customers. Moreover, we tend to forget the existing ones.

“Making new friends, but keeping the old. One is silver, the other gold.” Similarly, a loyal customer is of more value than a single-deal customer who only comes and goes, and not only do loyal customers have the potential to spend more, but they also cost your business a lot less expensive to acquire a new one.

When you start your business, you probably handle a small number of clients whose details you know like the back of your hand. But, a successful small business doesn’t always remain small. They are waking up to the fact that they can’t achieve true success without a good and efficient CRM (Customer Relationship Management) system.

Starting a business is not such a big deal. But managing the process for a long time is the greatest challenge for every small business or startup. It’s understandable that small business owners are pressed for time and don’t often have money to burn — so they don’t want to add high-tech tools especially CRM system. Well this idea is so wrong.

Today’s CRM tools are not complex nor expensive like in the past few years, but are now streamlined tools that can really help you take your small business to the next level.

Customers hold the key to your success, and a CRM will help you centralize customer relationships and grow your small business. Therefore, the longer you retain and engage your value existing customers, the more profitable those customers become to your business.

As discussed above, it can be concluded that small business owners misunderstand that spending ton of money on marketing to attract new customers is the winning strategy actually it is a suicide mission because many small business owners have a minimal marketing budget to work with, so the blunt tools of large-scale advertising and mass media promotions simply aren’t available. Instead, small business owners need to nurture more targeted approaches to satisfy existing customers — and a good CRM system can help you develop a strategy for doing exactly that by helping you figure out the best way to stay competitive in the market.

Loga is a cloud-based CRM designed to give small businesses the edge they need to grow their potential customers. Its simple and easy-to-use interface, no-complex setup and affordable pricing make it an ideal CRM choice for small businesses across B2B and B2C. (see more about Loga.. )

CRM is the art of staying connected with your customers.

Remember, your existing customers are the directors of your success.

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